A start-up serving the skincare, hygiene and wellness needs of Generation Z – those born between 1996 and 2012. Initially focused on serving the tween consumer, the business has repositioned to serve a wider age group with its In-Between Skin Routine range of products which launched in May 2021. All products are kind to the planet and cruelty-free. Ingredients and materials are ethically sourced and sustainably manufactured and shipped across South Africa from https://in-betweenproducts.com/.